Greenbaum Public Relations | Counsel and Services

Counsel and Services

Public relations is a two-way street. At its best, it attempts to make an institution or cause responsive to the public interest. At the same time, through a multitude of communication methods, it seeks to positively influence how people think and act toward that same institution or cause.

Public relations is foremost a management function: to counsel clients how to establish socially responsible policies and programs. It is also a creative function: to develop communication strategies and tactics to influence key target audiences, including the media. The benefit of successful public relations is a substantial and sustained positive reputation based on a solid foundation of effective policies and programs.

Consistently successful representation of national, state and local clients is a reflection of Greenbaum Public Relations' professional staff and commitment to ensuring the highest standards of quality and results as it performs the counsel and services outlined below.

Strategic Planning and Issues Management
Public Awareness and Education Campaigns
Media Relations and Training
Cause Marketing
Crisis Management
Government Relations
Public/Private Partnership Development
New Business Development and Market Research
Coalition Development and Coordination
Community Outreach and Grassroots Organization
Youth Outreach
Promotion, Event and Conference Coordination
Writing/Editing -- feature, editorial, technical, grant and speech
Advertising -- Public Service and Paid
Print and Audio/Visual Creative and Production

Communication Blueprint™