In 1998 California launched a massive and complex program "to create a free electricity market in the state, offering large-scale retail choice and competitive generation for the first time in the country." The California Independent System Operator is a public-interest corporation charged with the task of controlling the power transmission grid and securing its reliability. The world is watching as this history-making project progresses, while California ISO develops its leadership role through media relations and public information materials and events.
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